Suraksha Gupta: search on Z-Library

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1

Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire

Gupta, Shashwat Bhushan, Gupta, Suraksha

Journal:

The Marketing Review

Year:

2013

Language:

english

File:

PDF, 92 KB

english, 2013

2

Corporate rebranding: An internal perspective

Joseph, Abraham, Gupta, Suraksha, Wang, YiChuan, Schoefer, Klaus

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 710 KB

2020

3

The effect of digital signage on shoppers' behavior: The role of the evoked experience

Dennis, Charles, Joško Brakus, J., Gupta, Suraksha, Alamanos, Eleftherios

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 388 KB

english, 2014

4

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea, Melewar, T.C., Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 565 KB

english, 2014

5

Digital technology and marketing management capability: achieving growth in SMEs

Foroudi, Pantea, Gupta, Suraksha, Nazarian, Alireza, Duda, Marta

Journal:

Qualitative Market Research / An International Journal

Year:

2017

Language:

english

File:

PDF, 940 KB

english, 2017

6

Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M.

Journal:

Technological Forecasting and Social Change

Year:

2018

Language:

english

File:

PDF, 829 KB

english, 2018

7

Corporate Logo: History, Definition, and Components

Foroudi, Pantea, Melewar, T. C., Gupta, Suraksha

Journal:

International Studies of Management and Organization

Year:

2017

Language:

english

File:

PDF, 540 KB

english, 2017

8

Investigating the Effects of Smart Technology on Customer Dynamics and Customer Experience

Foroudi, Pantea, Gupta, Suraksha, Sivarajah, Uthayasankar, Broderick, Amanda

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 764 KB

english, 2017

9

The impact of brand value on brand competitiveness

Gupta, Suraksha, Gallear, David, Rudd, John, Foroudi, Pantea

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 768 KB

2020

10

Marketing innovation: a resource‐based view of international and local firms

Malhotra, Naresh, Gupta, Suraksha, Malhotra, Naresh

Journal:

Marketing Intelligence & Planning

Year:

2013

Language:

english

File:

PDF, 132 KB

english, 2013

11

Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Melewar, T.C., Foroudi, Mohammad Mahdi

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 500 KB

english, 2016

12

Corporate branding and value creation for initiating and managing relationships in B2B markets

Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea, Wright, Len Tiu, Eng, Teck-Yong

Journal:

Qualitative Market Research: An International Journal

Year:

2020

File:

PDF, 437 KB

2020

13

Marketing innovation: A consequence of competitiveness

Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 1.02 MB

english, 2016

14

Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T.C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J., Foroudi, Mohammad M.

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 404 KB

english, 2017

15

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 501 KB

english, 2018

16

Nations as brands: Cinema's place in the branding role

Gupta, Shashwat, Foroudi, Mohammad M., Väätänen, Juha, Gupta, Suraksha, Tiu Wright, Len

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 689 KB

english, 2018

17

Changing the Indian Economy || Socioeconomic Reforms and Responsive Government: An Indian Perspective

Gupta, Suraksha

Year:

2018

Language:

english

File:

PDF, 335 KB

english, 2018

18

Far apart yet close by: Social media and acculturation among international students in the UK

Yu, Qionglei, Foroudi, Pantea, Gupta, Suraksha

Journal:

Technological Forecasting and Social Change

Year:

2018

Language:

english

File:

PDF, 587 KB

english, 2018

19

Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

Wang, Yichuan, Kung, LeeAnn, Gupta, Suraksha, Ozdemir, Sena

Journal:

British Journal of Management

Year:

2019

Language:

english

File:

PDF, 552 KB

english, 2019

20

Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha, Kumar, V.

Journal:

Journal of World Business

Year:

2013

Language:

english

File:

PDF, 456 KB

english, 2013

21

Business sustainability through successful integration of marketing and operations

Gupta, Suraksha, Rudd, John, Lee, Nick

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 213 KB

english, 2014

22

Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Melewar, T.C., Gupta, Suraksha, Czinkota, Michael

Journal:

Journal of World Business

Year:

2013

Language:

english

File:

PDF, 130 KB

english, 2013

23

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers

Melewar, T.C., Mui, Helene, Gupta, Suraksha, Knight, Joseann

Journal:

Marketing Intelligence & Planning

Year:

2008

Language:

english

File:

PDF, 76 KB

english, 2008

24

Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha

Journal:

Information Technology & People

Year:

2018

Language:

english

File:

PDF, 406 KB

english, 2018

25

Conceptualizing and managing corporate logo: a qualitative study

Foroudi, Pantea, Foroudi, Mohamma M., Nguyen, Bang, Gupta, Suraksha

Journal:

Qualitative Market Research: An International Journal

Year:

2019

File:

PDF, 394 KB

2019

26

Eco-innovation for environment and waste prevention

Sumrin, Samina, Gupta, Suraksha, Asaad, Yousra, Wang, Yichuan, Bhattacharya, Saurabh

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 1.02 MB

2020

27

Investigating the implications of business and culture on the behaviour of customers of international firms

Suraksha Gupta, Jyoti Navare, T.C. Melewar

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 365 KB

english, 2011

28

Nation Branding: Issues, Insights and Impacts

Melewar, T C, Gupta, Suraksha, Dinnie, Keith

Journal:

Corporate Reputation Review

Year:

2013

Language:

english

File:

PDF, 56 KB

english, 2013

29

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Nguyen, Bang, Yu, Xiaoyu, Melewar, T.C., Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 422 KB

english, 2016

30

Value added reseller or value at risk: The dark side of relationships with VARs

Gupta, Suraksha, Väätänen, Juha, Khaneja, Suyash

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 818 KB

english, 2016

31

Enhancing Brand Equity Through Sustainability: Waste Recycling

Gupta, Suraksha

Journal:

Thunderbird International Business Review

Year:

2016

Language:

english

File:

PDF, 190 KB

english, 2016

32

A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands

Gupta, Suraksha

Journal:

Thunderbird International Business Review

Year:

2016

Language:

english

File:

PDF, 188 KB

english, 2016

33

Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector

Ramani, Shyama V., SadreGhazi, Shuan, Gupta, Suraksha

Journal:

Technological Forecasting and Social Change

Year:

2016

Language:

english

File:

PDF, 1006 KB

english, 2016

34

A relational insight of brand personification in business-to-business markets

Gupta, Suraksha, Melewar, T. C., Bourlakis, Michael

Journal:

Journal of General Management

Year:

2010

Language:

english

File:

PDF, 937 KB

english, 2010

35

How do entrepreneurs learn and engage in an online community-of-practice? A case study approach

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha, Alghatas, Fathalla

Journal:

Behaviour & Information Technology

Year:

2018

Language:

english

File:

PDF, 2.47 MB

english, 2018

36

Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

Ozdemir, Sena, Kandemir, Destan, Eng, Teck-Yong, Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 525 KB

english, 2019

37

A Review of E-mass Customization as a Branding Strategy

Yan, Ye, Gupta, Suraksha, Schoefer, Klaus, Licsandru, Tana

Journal:

Corporate Reputation Review

Year:

2019

Language:

english

File:

PDF, 631 KB

english, 2019

38

Film or Film Brand? UK Consumersâ Engagement with Films as Brands

Kohli, Gurdeep Singh, Yen, Dorothy, Alwi, Sharifah, Gupta, Suraksha

Journal:

British Journal of Management

Year:

2020

File:

PDF, 1.11 MB

2020

39

The effects of trust and peer influence on corporate brandâConsumer relationships and consumer loyalty

Ozdemir, Sena, Zhang, ShiJie, Gupta, Suraksha, Bebek, Gaye

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 750 KB

2020

40

Conceptualizing corporate identity in a dynamic environment

Tourky, Marwa, Foroudi, Pantea, Gupta, Suraksha, Shaalan, Ahmed

Journal:

Qualitative Market Research: An International Journal

Year:

2020

File:

PDF, 307 KB

2020

41

Association of TNF-α promoter gene G-308A polymorphism with metabolic syndrome, insulin resistance, serum TNF-α and leptin levels in Indian adult women

Vani Gupta, Abhishek Gupta, Tabrez Jafar, Vandana Gupta, Suraksha Agrawal, Nidhi Srivastava, Sandeep Kumar, Arun K. Singh, S.M. Natu, C.G. Agarwal, G.G. Agarwal

Journal:

Year:

2012

Language:

english

File:

PDF, 259 KB

english, 2012

42

Association of CTLA-4 and TNF-α polymorphism with recurrent miscarriage among North Indian women

Rekha Gupta, Swayam Prakash, Farah Parveen, Suraksha Agrawal

Journal:

Year:

2012

Language:

english

File:

PDF, 391 KB

english, 2012

43

Transfer of brand knowledge in business‐to‐business markets: a qualitative study

Garry, Tony, Gupta, Suraksha, Melewar, T.C., Bourlakis, Michael

Journal:

Journal of Business & Industrial Marketing

Year:

2010

Language:

english

File:

PDF, 130 KB

english, 2010

44

Embedding knowledge and value of a brand into sustainability for differentiation

Gupta, Suraksha, Czinkota, Michael, Melewar, T.C.

Journal:

Journal of World Business

Year:

2013

Language:

english

File:

PDF, 554 KB

english, 2013

45

Study of Polymorphisms in CX3CR1, PLEKHA1 and VEGF Genes as Risk Factors for Age-related Macular Degeneration in Indian Patients

Gupta, Divya, Gupta, Vani, Singh, Vinita, Chawla, Shobhit, Parveen, Farah, Agrawal, Suraksha, Phadke, Shubha R.

Journal:

Archives of Medical Research

Year:

2014

Language:

english

File:

PDF, 172 KB

english, 2014

46

Vitamin D receptor genetic variants among patients with end-stage renal disease

Tripathi, Gaurav, Sharma, Richa, Sharma, Raj K., Gupta, Sushil Kumar, Sankhwar, Satya Narayan, Agrawal, Suraksha

Journal:

Year:

2010

Language:

english

File:

PDF, 204 KB

english, 2010

47

A Genome-Wide Association Study Reveals ARL15 , a Novel Non-HLA Susceptibility Gene for Rheumatoid Arthritis in North Indians

Negi, Sapna, Juyal, Garima, Senapati, Sabyasachi, Prasad, Pushplata, Gupta, Aditi, Singh, Shalini, Kashyap, Sujit, Kumar, Ashok, Kumar, Uma, Gupta, Rajiva, Kaur, Satbir, Agrawal, Suraksha, Aggarwal, A

Journal:

Arthritis & Rheumatism

Year:

2013

Language:

english

File:

PDF, 236 KB

english, 2013

48

Brands in, from and to emerging markets: The role of industrial relationships

Gupta, Suraksha, Balmer, John M.T., Low, Brian

Journal:

Industrial Marketing Management

Year:

2015

Language:

english

File:

PDF, 535 KB

english, 2015

49

IMO and internal branding outcomes: an employee perspective in UK HE

Yu, Qionglei, Asaad, Yousra, Yen, Dorothy A., Gupta, Suraksha

Journal:

Studies in Higher Education

Year:

2016

File:

PDF, 506 KB

2016

50

IMO and internal branding outcomes: an employee perspective in UK HE

Yu, Qionglei, Asaad, Yousra, Yen, Dorothy A., Gupta, Suraksha

Journal:

Studies in Higher Education

Year:

2016

Language:

english

File:

PDF, 506 KB

english, 2016